Here are a few basic rules you should follow to see success with social media.
1. When it comes to social media, you don’t want to try to reinvent the wheel. Follow industry leaders and influencers within and outside of dentistry.
2. Research topics to get ideas for content.
3. Document and create content specific for the platform.
4. Create content that is educational, emotional, entertaining, or personal.
5. Plan how frequently you will be posting.
6. Post regularly.
7. Find questions that people are asking and topics people are talking about.
8. Respond to comments and research how other creators engage with their audience.
9. Use different features in the platform.
10. Create searchable content.