Let’s talk about the strategy and framework I use for my social media content.

When we create and post content for social media, I want our content to be focused and my brand and message to be clear.

My content is designed into 3 themes.

This helps give us direction with our branding and our messaging. Here are my 3 themes for my social media content.

With my content I want
#1 to show what we do,
#2 show what’s possible, and
#3 show that we are approachable.

Let’s review each theme in more detail and talk about the types of content for each category.

Theme #1 Showing what we do.

This is where we create content that shows:

Pulling back the curtain and showing what we do and how we do those things. Before and after photos and videos of smile makeovers.

Showing what happens behind the scenes. Discussing procedures and case reviews. Educational content that positions us as the expert. Showing the steps of how things are created.

Answering comments with videos.

Using the green screen feature to react to videos of our work and our cases.

Theme #2 Showing what’s possible.

This is where we create content that shows:
Smile makeover reveals New smile reaction videos.

Patient reviews and testimonials Personal stories behind a transformation Green screen reaction videos Outcome from the work we do.

Before and after photos and videos of smile makeovers. Showing how we transform people’s lives.

Theme # 3 Showing that we are approachable.

This is where we create content that shows:

Being transparent with the process and our fees. Doing funny videos. Acting with trending sounds. Showing my personal side, family, and interests. Office humor and office antics.

Reacting to popular videos or pop culture moments.

On screen reacting to a video or explaining a video, procedure, or product. Sharing advice, tips, hacks, and strategies.

These 3 themes
Showing what we do
Showing what’s possible and
Showing that we’re approachable

Helps us stay focused with our social media and has given us a framework for content creation.

Now that you know my 3 themes for content, what 3 themes would you use? What 3 themes could help articulate your vision and show off your brand?

How would you organize your content and feed?

our

3 is a good number because that represents a row on a social media feed like Instagram or TikTok. So if you ever wanted to organize your feed or “storefront,” this would be helpful to get organized.
Like in this picture you can see how our feed is organized.

Row 1: showing what’s possible
Row 2: showing our work
Row 3: showing what’ s possible
Row 4: showing our work & what’s possible
Row 5: showing we’re approachable