Here’s some insights I’ve gained when talking to patients in my office about social media and how they found us and what they liked about our page or content.
Patients do a deep dive and research providers, products, and services that they’re interested in. Patients don’t just look at one thing they look at all the things and as they say “stalk you”.
It’s common for a patient to hear your name from a friend, find you on Google, look at your website, then look at your Instagram, then read all your reviews, and research online to find all the content and videos that there is about you.
They may do all of this before they even reach out to contact you.
Here’s what my patients have said:
“I’ve been following you for years”
“I love that you were transparent”
“You showed everything about the process”
“I feel like I found out everything I needed to know before I reached out to you”
Social media has helped us stop “selling” dentistry and helped our patients understand the services we offer.
The goal of social media is to have a genuine audience and community that comes to your social media page because they feel like they know you, they like you, and trust you.