The Rise of Cosmetic Dentistry, Social Media, And Video Content

October 30, 2024

Let’s review some important statistics about the size of the market for cosmetic dentistry, social media usage, and video content.

The US Cosmetic Dentistry market size was valued at $3.9 billion in 2023 and is expected to reach $8.4 billion by 2033.

We will see the amount spent on cosmetic dentistry to double in ten years.

In 2024, in the United States, there are 239 million active social media users. Here’s a list of the most used social media sites ranked from highest to lowest in active users.

  1. Facebook
  2. Instagram
  3. TikTok
  4. Snapchat
  5. Pinterest
  6. X (Twitter)

The average amount of time that people in the US spend on social media is 2 hours per day.

Studies show that 95% of viewers retain a message when consumed through video content, compared to a 10% retention rate for text based content.

72% of people expressed a preference for watching a video to learn about products or services that they are interested in.

Social media usage, video content consumption, and the market for cosmetic dentistry are all trending upwards.